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| Brand Management |
1year Post Graduate Diploma
2 year Undergraduate Diploma |
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Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer. The value of the brand is determined by the amount of profit it generates for the manufacturer.
Practically Brand involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands the tangibles are to do with the customer experience - the retail environment, interface with salespeople, overall satisfaction, etc
Welcome to the IIRM for Brand Management. Our mission is to provide information about Brand, branding research and Strategies. |
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COURSE OVERVIEW |
• Brands and Brand Management
• The Value of the Brand
• Consumers and their Brands
• Customer-Based Brand Equity
• Brand Positioning and Values
• Choosing Brand Elements to Build Brand Equity
• Creating Effective Logos
• Designing Marketing Programs to Build Brand Equity
• Integrating Marketing Communications
• Measurement and Management System
• Capturing Customer Mindset
• Product Development Cycle
• Designing and Implementing Branding Strategies
• Consistency Of Communication
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| Career In Brand Management |
• Brand Manager
• Product Manager
• Product Development Manager |
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| RETAIL MANAGEMENT |
1 year Post Graduate Diploma
2 year Under Graduate Diploma |
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| This course builds on the understanding of Channels of Distribution acquired in Management courses, which covered value delivery. A strategic approach will be taken to Retail Management. This will enable the participants to become good retail planners and decision makers and help focus on change and adaptation to change. Topics covered include Introduction to Retailing, Strategic Planning in Retailing, Retail Institutions, Consumer behavior in retail operations, management of service quality, changing retail scene in India, Choosing store location, site selections, Operations Management in retailing, Merchandising, Use of IT, Retail audit and globalization in retailing. |
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| COURSE OVERVIEW |
• Retail Marketing & Sales Strategies
• Retailers format and Supply Chain
• Retail Organization And management
• Retail Logistics & Information Systems
• Visual Merchandising
• Customer Relationship Management.
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| CAREER PROSPECTS |
• Store Managers
• Category managers
• Retail Marketing/ Sales Executives
• Buyers
• Visual Merchandisers
• Merchandisers |
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| FASHION ENTREPRENEUR |
1 year Post Graduate Diploma
2 year Under Graduate Diploma |
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The "Fashion Entrepreneurship" course is to set the mind and process to create and develop economic activity by blending risk-taking, creativity and/or innovation with management, for a new or an existing organization'.
Starting a new business is risky but your chances of succeeding will be better if you spend some time carefully evaluating your personal needs and circumstances. IIRM provided best of the faculties which discovers your interest and personality to be an entrepreneur. |
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| COURSE OVERVIEW |
• Creating the personality and circumstances to become an entrepreneur
• Decisions on a business idea or concept by examining its feasibility and validity
• Market Identification
• Product, Price, Place and Promotions Strategies.
• Logistic & Information System
• Conforming to government and taxation requirements
• Developing a business Organization & Management
• Exploring financial resources
• Risk Management
• Case Studies
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| CAREER PROSPECTS |
• Setting –up your own Business in Retail Market
• Consultant
• Franchisee |
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| VISUAL MERCHANDISING |
1 year Post Graduate Diploma
2 year Under Graduate Diploma
6 months Certificate Program |
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Visual Merchandising has been around since the dawn of civilization, since humans started selling products to a customer. When a vendor arranged his goods to be more attractive for a customer, or when a farmer put the biggest and ripest apples on top of the basket for consumers to see and touch, that is visual merchandising.
Today, Visual Merchandising has become more sophisticated than arranging merchandise for easy access to customers.
Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire. This is an area where the Indian textile and clothing industry, lack adequate knowledge and expertise. This inadequacy is best reflected in poor presentation/display and communication in various national and international exhibitions.
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| COURSE OVERVIEW |
- Educating about the product/service in an effective and creative way.
- Selection of medium Of Visual Merchandise
- Window Displays & Display Elements
- Effective Visual merchandising.
- Persuasion of Purchase Decision.
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| CAREER PROSPECTS |
There are many allied fields that can expand the scope for a visual merchandiser.
• Exhibition displays
• set design (theatrical sets included)
• theme parties
• hotel lobbies, home and wedding designing
• prominent business in-house team.
• Consultants for ' Retail Display' for fashion products, technical products, cars etc. |
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| APPAREL MERCHANDISING |
1 year Post Graduate Diploma
2 year Under Graduate Diploma
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| The programme concentrates on the basic level of skills and management practices required in the Clothing and Textile Industry for business management and development. Inherent within the course are modules on merchandising activities and therefore cover areas in Systems and Principles of Merchandising, Consumer Behaviour, Fashion Forecasting & Product Development, Textiles, Costing & Pricing and Business Communications. |
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| COURSE OVERVIEW |
- Systems and Principles of Merchandising
- Consumer Behaviour
- Fashion Forecasting & Product Development
- Textiles
- Costing & Pricing
- Business Communications |
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| CAREER PROSPECTS |
• Merchandiser
• Production Manager
• Retail Merchandiser
• Retail Operation Executive
• Buyer |
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| LIFESTYLE RETAILING |
1 year Post Graduate Diploma
2 year Under Graduate Diploma |
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Llife Style course prepares students to target at the fashion conscious Indian consumer. It provides in-depth analysis, news and directions on the latest in fashion and style from around the world. It includes subjects like Fashion, trends and colours.
This course also included shows and styles & trends in clothing and accessories, with an in-depth analysis of the designs and profiles of the most influential designers and models.
The aim of IIRM behind introducing fashion life style course is to provide clients with new perspectives of lifestyle especially focused on fashion and leads the way for others to follow, the channel showcases premium content quality for serious fashion and lifestyle viewing that is lively and vibrant.
Today's audiences are increasingly demanding when it comes to visuals. Today customer wants color. They want quality. They want action. And they want lots of it.
With the increased aspirations the lifestyle has seen an upward shift. |
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| COURSE OVERVIEW |
• Fashion Lifestyle Retail
• Accounting Fundamentals
• Fundamentals of Retail Marketing
• Store Functions
• Communication & Soft Skills
• Fundamentals of Visual Merchandising
• Managing Customer Relations
• Loss Prevention
• Managing Store Performance
• Merchandise Knowledge
• Recruiting and Training Practices
• Technologies in Retail
• Category Management |
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CAREER PROSPECTS |
• Planning and Allocation
• Designers
• Product Development
• Store management
• Operations
• Human Resources
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