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fashion forecast
founder and ceo of iift group
corporate presentation
iift fashion shows
 
 
 
 
FORECAST - SPRING SUMMER '07
 
ANTI MODERN
This trend lays claim to the seventies counters-culture with its denunciation of rampant consumerism. There is nostalgia for simple everyday life and vintage maintains its prime position with emphasis on handicrafts look. A range of subdued shades comes in recycled paper ways and fades multi colours.
  • CASUAL
    Casual work wear with masculine pieces. Textured fabrics with loose, relaxed look.
  • COUNTRY VINTAGE
    The scent of dried flowers and natural float through the seventies flavored line. Old style simplicity and nonchalant elegance of peasant blouse and faded prints
  • CRAFTED LOOK
    This look is full of paradoxes and contrasts. The magpie silhauette features full shapes unexpected. Proportions and oversized prints. A hand made wordrobe.
 
 
 
COLORS
 
ANTI MODERN
Feeling unconditional love for the references perceiving the imposter that is progress ("Quick-Fixes" and ultra-technology) and bringing back the taste from which inspires us by singularity, its anthencity, its permanence.
Anti-modern gives a new life to pop Art pauperism in new colours and new visioins in a Polychromic range of "faded harlequin tone"

Key Words-Bohemian, discount, Economical, Ecological

 
 
ANTI MODERN FABRICS
In reaction to over production and over consumption comes the urge for new solutions, smart recycling and second life to things.

Fabrics oppose rustic surfaces with natural and refined compositions attitude on deprocessing

  • Retro-nastalgia 50's motifs on cotton knits and natural caustic plain weaves e.g. silk cotton crape, Heather jersey, rustic plain weave
  • Rediscover occupational garments from the past, mix jacquards from various period, jerseys & micro textured weaves e.g. striped plain weave, chambray toile.
  • Creative and ethical recyling which awards a new life to garments collect, accumulate, path adds and ends to design new genuine one offs. E.g. Madras checks, striped voile.
  • Noble textiles - cashmere, openwork, knits and worn finishing e.g. lace knit, openwork knit crepon jersey, kahkis toile
 
 

 

 

EDEN
Rethink the romantics and the trend for echological values through the filter of modernity and sixties invluenced design. what's natural is reinvented. Natural fabrics mingle with synthetics, blooming curvy shapes and colours drawn free the flower garden are fresh and flirty.
 
  • GARDEN PARTY
    Blooming silhouettes take on botanic codes. Floral cuts and shapes, plant textures and spring like prints
  • EX FAN DES SIXTIES
    A seemingly innocent collection of pieces directly inspired by the sixties, short and simple, updated with stylized floral prints bringing freshness and fun
  • TECHNO NATURE
    Sport meets feminine style of blend of natural and synthetic
 
COLOURS
EDEN - A garden orientation of charm and joy and rebirth like the exciting arrival of spring time and the promise of summers. A simple story about buds and blossoms, innocence and freshness expressed with fruity/floral colours range. An implulsive multicolor scheme composed of four "Spring Time" neutrals - and six botanical brights.

Key Words - Botanies - Enchantment - Vitality - Innocence

 
 
FABRIC

EDEN - Whimsical and scientific botanical experimentations with a double environment and technological edge. A natural sitting rich in artifices and mutations, Playing with the senses, colours and hands between real and fake, natural and synthetic. Organic profusion of motifs and fabrous textures like a strange and modrn herbarium drawn from a dreamy supernatural world

 
  • Floral country motifs in fresh colouring on fine jerseys,cotton and lawn
  • Farmer market prints, flowers baskets of fruits and vegetables, multi coloured stripes on cotton, lycra, blended fabrics
  • Fibrous textures from nature grainy weave patterns, uneven dark/petal surfaces, a strange herbarium between red and fake, organic and synthetic e.g. shantung, sand crepe crinkled cheese muslin, metal weave
 
 

 
 
PASSION
A new approach to baroque style in a more dramatic, contemporary vein, where a glamorous feel is touched with latin exuberance. Make stand in a strong and passionate sartorial statement with generous use of magpie mixes.
 
Flamboyance meets sobriety in range of intense bright tempered by batinatied dark shades
  • DARK GLAM - Lace comes in many guises in this dramatic and sophisticated tribute to female form
  • OFF WHITE ELEGANCE - Eyelet embriodery and crochet figure hugging line is inspired by tango dancers and gets a sophisticated edge with its bold choice of colour ash gray and white
  • TEMP LATINO - A retro latina feel inspired by Eviteopero'n out of 90's wardrobe where cropped jackets like the balero and paired with ultra feminine dresses with emphasized waist
 
COLOURS
PASSION - Primitive beauty of South America civilization and the baroque splendar of colonial heritage.

A crossover range between the passion and heat of four pigment toner - and five semi-dark reminiscent of the shady interior of haciendas with their cracked and peeling wall.

These colours are reinforced by the use of warm, brilliant shade of white

Key-wirds-Ardent, vestiges, relics, patina, baroque

 

 
PASSION FABRICS
The strength of character and the non-chalant elegance of Latin America. The spiritual and sacred revival, the sublime surges from the simple on a background of festive folklores and baroque opulence, Heavy, tightly women plain weaves, fancy fights of ethereal cottons, raised textures and patterns in dense and rich mono chromes ethereal
  • Heavy Plain weaves, dense gossamer weight wovens, baroque motifs blend into the fabric e.g. Pin strip, threaded strip, monk's cloth
  • Washed, wrinkled textiles adored with eyelet embroidery and assorted pendants e.g. Mock Knit, uneven, herringbone, crochet fabric, cloque embroidery (cut work fabric)
  • Feminine, lace fabrics and rough & sturdy textile dipped is spice coloured dye baths e.g. sanded toile, canvas, knit with lace work
  • Cotton plain weaves, canvas, waffled textures, with traces of tattoo designs from latin America e.g. Brasket Weave, Threaded canvas.
 
 
UNITY

UNITY - This modernist look seeks a balance between a knowledge of the past and a vision of the future. The experimental fervor of the sixties is a partial inspiration of this trend with its graphic, minimalist shapes. This pure colour palette pairs sand and water in a variation of tinted whites and blues from the inky to the most transparent

  • RETRO MODERN - Inspired by the modernityof the sixties, this line is all about contrasts, cubic shapes meeting curved one. Graphic prints and textures are at centre stage.
  • OUTSEMER OVERSEAS - Simplicity and a light touch are deriguer for this resort wear. Narrow stripes weight fabrics appear on Bermudas dress, jackets for a carefree graphic look.
  • TWISTED RELAX WEAR - Structured minimalist line comes in soft fabrics with a relaxed drape
 
COLOURS

UNITY - A Peaceful ocean ambiance with a turquoise size and fall of tides... the eternal rhythm of cycles.

A resultive style is "primitive" that is both initial & basic. A light-dark range of shades between the sky and the sea composed of a family of tactile white and neutral tones-and six ocean going colours with ultra marines in the spot light.

Key words-Essential-time less-sensitive-oceanic

 
 
FABRICS
UNITY - Apparent simplicity masks extreme sophistication. The quest for essential, archetypal shapes draws renewed attention to simple geometries. Elementary design heralds a new, pared down luxury, high precision textiles featuring clean textures controlled crinkling and fluid jerseys and smoothed sanded, slippery surfaces.
  • Fresh cottons - with even weave textures cotton violet, honey comb.
  • Uneven, crinkled cottons with subtle pairing of nature and art e.g. denim toile, calico
  • Printed, figured or woven patterns, simple graphic motifs from sailor stripes to stamped scattered foliage e.g. pyjama stripes, uneven strips, striped
  • Fluid jersey in clean & smooth interlacks to wrap layer and drape in elaborate constructions e.g. Interlock jersey, jersey baguette.
  • Synthetic violets, airplane canvas, rip stop coatings bonded e.g.
    - Textured toile
    - Rip Stop
    - Coated Fabrics
 
 
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Phone: 91-11-29235314, 29235315 fax: 91-11- 011-29235317

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